WPP Media has formed partnership with Genius Sports

On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius Sports’ 250-million-consumer FanGraph platform –

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Published by digiday.com