4 Reasons Your Google Ads Clicks Are Down & What You Can Do

February 1, 2026

4 Reasons Your Google Ads Clicks Are Down & What You Can Do

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with

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Published by searchenginejournal.com