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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper, your content strategy needs to evolve. Gini Dietrich describes what you need to know about the future of search and how it will affect your communications strategy in 2025. The post How AI Search Is Changing the PR Game first appeared on

What The Latest Web Almanac Report Reveals About Bots, CMS Influence & llms.txt

The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update,

Tesla pivots to ‘autonomous future’ as revenue dips

The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall. The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall. Tesla is shifting focus from electric cars to AI despite experiencing its first fall in annual revenue,

This game is Pokémon if the creatures were made with AI – here’s why that’s not as bad as you think

Games designed around AI are no longer a future problem hovering in the periphery. They’re here, they’re playable, I’ve seen one, and they’re starting to show intent. Bobium Brawlers, Studio Atelico’s debut iOS game, is one of the first I’ve seen that’s unashamedly AI-first, where players create content from prompts, and that alone makes it

Mastering the Integration Magic of the PESO Model©

Ready to transform your marketing approach? Gini Dietrich describes how true PESO Model© integration can create compound effects and drive real business results The post Mastering the Integration Magic of the PESO Model© first appeared on Spin Sucks.

How Visibility Compounds In Brand-Led SEO

If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds

$Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers$

Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. Live sports remain one of the

Elizabeth Goodspeed on the limits of imperfection as a design strategy

As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally?

The Visibility Engineer Toolbox

Feeling stuck executing instead of leading? Travis Claytor breaks down the Visibility Engineer toolbox and 10 skills that move the PESO Model® strategy forward. The post The Visibility Engineer Toolbox first appeared on Spin Sucks.

People Love It, Models Ignore It

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just

Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional” message, airing another 60-second spot in the fourth quarter. This time, the telehealth company’s Super Bowl spot is arguing that America’s widening wealth gap has quietly become a health gap. “Rich people live longer,” the

I’m unnerved by Thomas the Tank Engine’s new look

Beloved children’s character Thomas the Tank Engine has a new look. Over the years since his creation in 1945 Thomas has gone through various iterations, from classic illustration to live action and CGI. Most recently he was 2D animated. The new character design was created after research and testing with preschoolers and their parents, and

Using the PESO Model© to Rebuild Institutional Trust

The 2025 Trust Barometer reveals a crisis of grievance, with 61% of global citizens holding moderate to high levels of grievance against institutions. But there’s hope: Gini Dietrich shows you how to use the PESO Model to rebuild trust. The post Using the PESO Model© to Rebuild Institutional Trust first appeared on Spin Sucks. Source

The SEO Cost Of Slow WordPress Site & How It Affects AI Visibility

This post was sponsored by WP Media. The opinions expressed in this article are the sponsor’s own. You’ve built a WordPress site you’re proud of. The design is sharp, the content is solid, and you’re ready to compete. But there’s a hidden cost you might not have considered: a slow site doesn’t just hurt your

Google searches per U.S. user down nearly 20%

U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. While Google still dominates search, it’s changing in significant ways. Fewer searches per user means fewer opportunities for clicks, ads and traffic — even if total

Type designer Arthur Calame treats letters like “soft material to be sculpted”

Two core concepts define the type designer Arthur Calame’s practice. One, always creating unique tools for each project , and two taking influence for his work from wider culture, things “that everyone can experience in their daily lives, whether they are typographers or not”. The designer, who studied typeface design at Brussels’ visuals arts university

Standing Out by Finding Your PR Niche

Specialization sets you apart, builds credibility, and attracts clients seeking specific expertise. Indiana Lee discusses how to pursue a PR niche. The post Standing Out by Finding Your PR Niche first appeared on Spin Sucks.

Google May Let Sites Opt Out Of AI Search Features

Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened a consultation on potential new requirements for Google Search, including controls for websites to manage their content in Search AI features. Ron Eden, Principal, Product

Starbucks claims ‘broad’ appeal driving ‘customer connection’

Focusing on loyalty members at the expense of infrequent customers is “never healthy” in a business, says Starbucks CEO Brian Niccol. Source

Should game avoid “predatory and opportunistic” indie publishers?

Getting started in game development is challenging at the best of times, and it can become even more daunting when you factor in the need for promotion and marketing. There are so many games out there that it can be a constant battle to get visibility. Hooking up with a publisher can help. These days,

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