Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’

January 29, 2026

Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional” message, airing another 60-second spot in the fourth quarter. This time, the telehealth company’s Super Bowl spot is arguing that America’s widening wealth gap has quietly become a health gap. “Rich people live longer,” the

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Hims & Hers Returns to the Super Bowl With a Stark Message: ‘Rich People Live Longer’ | The Gradient