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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

What the Future of the PESO Model© Looks Like

Remember when we thought social media would kill traditional PR? Instead, it made communications more powerful. The same is happening with AI. Gini Dietrich has a vision for how the PESO Model© will evolve by 2030 The post What the Future of the PESO Model© Looks Like first appeared on Spin Sucks.

Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’

Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the

ADWEEK to Debut the Super Bowl AI Influence Index

In this uncertain world, we can count on two truths. The first is that Super Bowl 60 is coming. The second is that brands are increasingly focused on whether and how they’re appearing in generative search engines like OpenAI’s ChatGPT, Anthropic’s Claude, or Google’s AI Mode. That’s why ADWEEK is partnering with Emberos on the

“Try reaching out to some founders”

Our sister company Creative Lives in Progress (CLIP) has some great parts of its platform for just these kinds of requests. Firstly, its Opportunities Board is focused solely on entry-level and junior opportunities across the UK – so I’d start there. In addition, it also has a very handy directory of creative employers too –

PESO Model© Measurement in an AI-Driven World

E-E-A-T isn’t just for SEO. It’s becoming the foundation of effective PR measurement in an AI-search world. Gini Dietrich has how to adapt your PESO Model© metrics accordingly. The post PESO Model© Measurement in an AI-Driven World first appeared on Spin Sucks.

5 Google Analytics Reports PPC Marketers Should Actually Use

Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before

You no longer have to choose between insight and impact

Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance versus numbers.” Nuance wants to know how people feel, how brands are conceptualized and understood, what unknown drivers cause human behavior and what drives business success. Numbers want to know exactly how big

How to make your models look real with colour

Colouring an object in 3D is one of the more complex parts of learning 3D, even when you’re using the best 3D modelling software. It’s not the same as assuming the colour you see on-screen is the object’s colour. Some 3D programs, especially those focused on design or that show a simplified viewport view, will

How the Social Media News Anchor Is Redefining Journalism

Explore the transformative role of the social media news anchor in today’s journalism landscape. Gini Dietrich details how this is changing how you pitch stories. The post How the Social Media News Anchor Is Redefining Journalism first appeared on Spin Sucks.

10 Remarketing Lists To Boost PPC Performance

Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in

‘More opportunities’: Where’s the job market headed for mid-level marketers?

From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers. Source

Tina Tona on fostering creativity through collage

Tina Tona is a photo-collage artist whose found ephemera and cut up magazines explore diasporic Black expression, pop culture and her dual heritage. At Nicer Tuesdays in New York City last September, Tina gave an introduction on her expressive, colourful works (which she calls “organised noise”) and highlighted significant projects such as doing the “bare

Winning Business Without Proposals

It’s time for the way the business development game is played. Start with no longer sending proposals. Gini Dietrich has a trick that you can use to significantly increase your win rate. The post Winning Business Without Proposals first appeared on Spin Sucks.

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments

A quick note up front, so we start on the right foot. The research I’m about to reference is not mine. I did not run these experiments. I’m not affiliated with the authors. I’m not here to “endorse” a camp, pick a side, or crown a winner. What I am going to endorse, loudly and

As Ai anxiety grows, the CMOs arrive

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through. That anxiety spilled into the open this week in

Maya Indie could save you hundreds of dollars, but is it worth it?

Maya is a powerful animation powerhouse, taking a proud position in our guides to the best 3D modelling software and best animation software. With industry-standard tools, Maya is trusted by all the big guns, including Disney and Rockstar. Forgive me, Spider-Man fans, but with all this power comes a great price. Okay, it doesn’t quite

The Uncomfortable Truth About Brand Storytelling

Gini Dietrich says your brand isn’t Harry Potter—it’s Dumbledore providing the wisdom and tools needed for the journey. She provides four steps to make the customer your hero The post The Uncomfortable Truth About Brand Storytelling first appeared on Spin Sucks.

A Breakdown Of Microsoft’s Guide To AEO & GEO

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI search surfaces. Here are the most helpful takeaways. What AEO and GEO Are And Why They Matter Microsoft explains that AI search

Hires and Exits at Microsoft, Pinterest, Canva, and More

This week has been another revolving door of hires and promotions at brands, from CMO appointments to high-profile exits. We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 23. – Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January

Ollie Babajide Tikare holds onto “little fragments of life” in his photobook Èkó

The photos, in Ollie’s words, lean towards “quiet symmetry”. The photo Man on Bike, a particuarly pleasing shot which shows a figure stationary, seemingly pausing to take a call, is often mistaken as staged. According to Ollie, it’s “entirely serendipitous”. He continues: “I was wandering through Ikoyi when I saw him stop, completely unaware of

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