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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Elevate Your Leadership With These 5 Essential Business Stories

Explore five key types of business stories that build trust, inspire action, and drive success. Gini Dietrich will help you discover the transformative power of storytelling. The post Elevate Your Leadership With These 5 Essential Business Stories first appeared on Spin Sucks.

Google Launches Personal Intelligence In AI Mode

Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced in a blog post by Robby Stein, VP of Product at Google Search, is available to Google AI Pro and AI Ultra subscribers who opt

AI is rebuilding the inbox, and email marketers can’t control it

The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with the people who send them messages. Instead of serving as a static source of messages that require clicks to deliver their information payloads, the inbox will be the next

‘Sound is one of the most powerful assets a brand can own’: 5 questions with Emma Byford

Emma Byford is head of music strategy at SixtyFour Music, a creative agency enriching brands through the power of sound. With a background in digital marketing, artist management and festival creative production, Emma has gone on to work with leading brands like TikTok, Wikipedia and World Rugby. Emma’s work has led to guest speaking at

Why Your PESO Model© Program Isn’t Working

Integration isn’t a tactic—it’s a mindset that requires organizational change. Gini Dietrich has the latest on PESO Model implementation: The post Why Your PESO Model© Program Isn’t Working first appeared on Spin Sucks.

BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites

A newly disclosed security vulnerability waffects the BuddyPress plugin, a WordPress plugin installed in over 100,000 websites. The vulnerability, given a threat level rating of 7.3 (high), enables unauthenticated attackers to execute arbitrary shortcodes. BuddyPress WordPress Plugin The BuddyPress plugin enables WordPress sites to create community features such as user profiles, activity streams, private messaging,

Expanding roles and avoiding pressure: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take. Source

The Bible, iPhones and hardware manuals inspired Mindy Seu’s book about sex on the internet

The internet, since its very inception, has been a conduit for pleasure, sex and sexuality. From early erotic ASCII art and hook-up sites, to the proliferation of porn sites in the 1980s and 90s, despite attempts to curtail it, shadowban it and commercialise it from the top down, sex remains an underlying force in our

PR Is Evolving With AI – And That’s a Good Thing

Modern PR teams are using AI tools to spot emerging stories, gauge responses, and predict outcomes. Indiana Lee shows how you can use AI in PR. The post PR Is Evolving With AI – And That’s a Good Thing first appeared on Spin Sucks.

45 Best Subreddits For Marketing & SEO Professionals

Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their

Forbes tests prediction platform to boost onsite engagement

Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement. The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction

How to turn your iPhone into a dumbphone

For creatives, the iPhone is a bit of a paradox. The device that houses so many essential tools (high-quality camera, communication apps, portfolio access) is also the primary source of distraction from the work those tools support. You open your iPhone to check a client message and emerge 40 minutes later from an Instagram rabbit

Why Communicators Will Thrive (Not Disappear) in the AI Era

AI excels at processing information. Humans excel at building relationships. This is why communicators will always be essential. Gini Dietrich has a full breakdown of the AI/human partnership The post Why Communicators Will Thrive (Not Disappear) in the AI Era first appeared on Spin Sucks.

AI Mode Gets Personal, Google Warns About Free Hosting

Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a

TikTok Shop to End Independent Shipping for U.S. Brands As New Owners Take Over

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to centralize its marketplace. In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of

Tickets now available for February’s Nicer Tuesdays in New York!

Step right up, New Yorkers, Nicer Tuesdays will be making its 2026 debut at the SVA Theatre on 10 February – and we’ve been cooking up a brand new line-up just for you. At the event, you can expect talks from Daniel Savage, a multi-disciplinary artist, designer, and animator whose work often focuses on exploring

Is this mic on? We have some exciting news! Gini Dietrich introduces the new team that will lead the PESO Model© evolution into the future The post Meet the Dream Team Leading the PESO Model© Evolution first appeared on Spin Sucks.

User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration

I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does

Find out if AI-driven disruption is coming for your industry

AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely to disrupt the consumer journey, and it breaks the landscape into four clear archetypes: Breached, Undefended, Contested and Secured. Each one tells a

This free Unreal Engine 5 game looks like a haunted sketchbook come to life

Some gamers complain about the “Unreal Engine look”, typically characterised by hyper-realistic rendering, dynamic lighting and cinematic polish. But every so often a game comes along that reminds us that Unreal Engine 5 isn’t only for games that strive for photorealism. The short first-person psychological horror game My Paper Forest eschews 3D realism for a

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