Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
Read MoreChristopher Barger joins Spin Sucks as chief strategy officer and makes the case for why large enterprises need the PESO Model© now more than ever. The post The PESO Model© and the Future of Enterprise MarComm first appeared on Spin Sucks.
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Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added
Read MoreUnder the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data. Source
Read MoreTexas-born and New York-based designer Madeline Montoya is not only the creative director of Byline, but also the art director for Bloomberg Businessweek. At September’s Nicer Tuesdays in New York City, the multi-hyphenate took the audience through her holistic and malleable approaches to brand and editorial design, shedding light on the typeface, motion effects and
Read MoreAre you using the PESO Model© to its full glory? Crazy times like these are exactly why we built it. Gini Dietrich describes how to leverage it ➔ The post Your Mid-Year Communications Plan Check first appeared on Spin Sucks.
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A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline
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The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any more connected. In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the
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Valentine’s Day is a tricky one. It’s easy to get swept up in the romance of it all, but actually, love takes many forms that can extend beyond romantic relationships and apply to pets, friends, children, and appreciation for parents, too. My fiancé and I are quite laid back when it comes to gifts, so
Read MoreBrand trust is most fragile during change. Melissa Wickes explores how brands like Chewy and Costco protect loyalty with empathy, consistency, and clear comms. The post Why Brand Trust is More Important Than Novelty first appeared on Spin Sucks.
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A security advisory was published about a vulnerability in the Photo Gallery by 10Web plugin that has over 200,000 installations. The vulnerability affects how the plugin handles image comments, exposing some sites to unauthorized data modification by unauthenticated attackers (meaning that attackers do not need to register with the site). The Photo Gallery by 10Web
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William Shatner just wanted to eat his breakfast in peace. When photos appeared on sites like TMZ and MailOnline earlier this week, snapping the 94-year-old actor eating a bowl of cereal in his car in LA traffic, the grainy, paparazzi-style shots suggested a man caught mid-meal rather than mid-brand deal. However, in the days since,
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Each time Laura visited, she documented the living, breathing routines of life, the way wallpapers change and decay, the way some streets stay the same, the eternal cyclicality of nature. In one photo, milky foams of sea water on the beach promise to return over and over, just like Laura, who always came back to
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Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56% report neither increased revenue nor lower costs from AI over the past 12 months. What The Survey Found About 30% of CEOs said their company
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Marketers spend enormous amounts of time optimizing messaging, design and content, but rarely experience their own website the way a first-time visitor does. That disconnect often explains why polished-looking sites underperform. When I first came across Google’s NotebookLM, I realized this AI tool offers an easy, practical way to emulate the experience of a first-time
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TV and movie star Alyson Hannigan has started making crafting videos, and they are absolutely delightful to watch! Her first video came across my Instagram feed a few weeks ago (the algorithm clearly knows how much I love my crafts), and her account was an instant follow from me. The most surprising thing about the
Read MoreThe PESO Model® is stepping onto the enterprise stage! Travis Claytor explains how we’re turning the framework into systems for communications teams. The post Bringing the PESO Model© to the Enterprise Stage first appeared on Spin Sucks.
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YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is adding three AI creation features this year. Creators will be able to make Shorts using their own likeness, produce games from text prompts through the
Read MoreThe BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences. Source
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“We started by asking everyone to collect images regularly. Just spontaneous snapshots as we went. Of everything. Sketches, screens, notes, half thoughts, moments in motion. Over time it became this huge grab bag of elements,” Simon says. Stepping back to take a birds-eye view on this self made archive of material, the team felt that
Read MoreIf you’re choosing a tactic from each media type and calling it the PESO Model©, you’re missing the point. Gini Dietrich walks you through how integration changes. The post Unlocking the Real Power of the PESO Model© first appeared on Spin Sucks.
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