Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’

January 26, 2026

Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’

Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the

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Published by searchenginejournal.com

Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ | The Gradient