Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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For our Nicer Tuesdays event at Cannes this year, we are teaming up with leading AI-powered visual communication platform Canva to bring visitors a series of inspiring talks by creatives, taking place at Canva’s own Creative Cabana. A Happy Hour celebrating the global creative community, this year’s gathering is set to spotlight a diverse range
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Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO
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OpenAI has confidentially filed for an initial public offering, the company announced Monday, joining its rival Anthropic in a race to Wall Street as AI moves from private markets to public scrutiny. In a post on X, OpenAI said it had submitted a confidential S-1 filing with the SEC. “We have not decided on timing
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Refresh 2026-06-08T18:22:28.049Z (Image credit: Future) And that’s it, after just an hour an 20 minutes, the Apple WWDC 2026 keynote is concluding with a musical tribute to iPhone apps from Erick the Architect. 2026-06-08T18:15:54.878Z In his sign off, Tim Cooks confirms that the Siri AI public beta will launch in July ahead of the full
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How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility
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The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox
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Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into
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The 2026 upfront marketplace has begun to move, with both holding company media agencies as well as some independents cutting deals, principally with media sellers that control both linear TV and streaming options. As expected, sports inventory is the principal bait that sellers have put on their hooks to land client dollars — but haggling
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When graphic designer James Stuart isn’t kicking out the jams in Arabic-language punk band Haram, he’s managing a “somewhat incongruous balance between designing artwork for musicians” and making documentary films. When a life in making non-fiction films called to him ten years ago, he still kept one foot in his design career. “Now I just
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In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also
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No major news stories surfaced during the month of May to keep audiences engaged across the major cable news networks. This resulted in a downward trend in total viewers and the Adults 25-54 demo for all three outlets during primetime and total day. Despite posting lower month-to-month numbers, Fox News remained the most-watched cable network
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If I could award a game 10/10 for sheer art and confidence in a style, Necrophosis: Full Consciousness would be that game. Made by artist and founder of Dragonis Games, Ares Dragonis, this eerie, atmospheric horror game is heavily influenced by Zdzisław Beksiński and H.R. Giger, as well as the Cthulhu mythos, but has all
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Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools. The effect of the new guidance is
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Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they have a clear view of
Read MoreA series of sketches from my notebooks, all done with oil pastels. This practice allows for exploring traditional techniques and new artistic languages beyond the usual ones used in the field.
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Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s
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Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. The debut of the Blackstone-backed mobile app outfit — it was the result of the private equity firm’s 2019 purchase of Vungle, and
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Some parents never stop being parents. Whereas some see their children grow up and fly the coop for independence, work, further education or family, some may never come back. For a startling amount of Appalachian grandparents, the only kid they see step back through the door is a much smaller, younger, softer child in need
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Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they
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It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the Spanish language at home. That makes the U.S. the second largest Spanish-speaking population in the world, after Mexico. The face of the country has changed,
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