By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets

Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. The debut of the Blackstone-backed mobile app outfit — it was the result of the private equity firm’s 2019 purchase of Vungle, and

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Published by digiday.com