The World Cup Is Back, But U.S. Brands Are Still Lost in Translation

It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the Spanish language at home. That makes the U.S. the second largest Spanish-speaking population in the world, after Mexico. The face of the country has changed,

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Published by adweek.com