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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Effective SEO Organizational Structure For A Global Company

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies. While local knowledge is critical, international SEO success demands structure,

Is it time for retail media networks to think beyond the ads?

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are

Is this Tekken 8 character redesign better than the real thing?

Bandai Namco has revealed a new character coming to fighting game Tekken 8 later in the year, and she’s already causing controversy. Miary Zo is said to hail from Madagascar and to practice a combat style that blends the island’s traditional martial art of Moraingy with other African fighting disciplines. But some fans are wondering

5 Key Findings On What Buyers Really Want

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots

Without clear benchmarks, creator fees swing widely

Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees are either inflated beyond reason or oddly underpriced. Where fees once mapped cleanly to scale — macro, micro, niche — those lines have blurred. Two creators with near identical followings can

Michael Bierut, Andrew B. Myers, Madeline Montoya and Tina Tona: Tickets now available for September’s Nicer Tuesdays in New York!

Nicer Tuesdays will be returning to New York with an incredible line-up of creatives. Get seated for some awe-inspiring talks on collage, photography, and publishing – with a Q&A with Michael Bierut to boot.

Claude Opus 4.1 Improves Coding & Agent Capabilities

Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling. The new model is available now to Claude Pro users, Claude Code subscribers, and developers using the API, Amazon Bedrock, or Google Cloud’s Vertex AI. Performance Gains Claude Opus 4.1

Get your kid a Bark phone if you’re determined to let them have a phone at all

You might have already heard about the backlash following the new Online Safety Act (2025) being rolled out by the UK government, but to get you up to speed, it essentially involves a huge blanket of censorship online and requires websites, search engines, and social media platforms to protect children by removing any illegal content.

Why Aren’t My Pages Getting Indexed?

This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem?

Closing the gap between creative and marketing performance

Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language between emotion and evidence, brand expression and business outcome. Thanks to advances in AI, that language is finally emerging — making it possible

“The first task is going to be regaining your confidence”

So the first task is going to be regaining your confidence. Knowing you have value to add, irrespective of your recent experience. The way you describe the past few years sounds tumultuous, but there will be positives to draw. You’ll need to reframe how you feel about it before you begin reaching out. If you

ChatGPT Nears 700 Million Weekly Users, OpenAI Announces

OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick Turley, VP and head of the ChatGPT app. The milestone marks a sharp increase from 500 million in March and represents a fourfold jump compared to the same time last year. Turley shared the update

WTF is Model Context Protocol, and why should publishers care?

Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI. That’s where Model

Cloudflare Delists And Blocks Perplexity From Crawling Websites

Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling websites. Cloudflare acted in response to multiple user complaints against Perplexity related to violations of robots.txt protocols, and a subsequent investigation revealed that Perplexity was using aggressive rogue bot tactics

Nielsen Competitor HyphaMetrics Not Guilty in Patent Infringement Case

The jury behind the Nielsen v. HyphaMetrics lawsuit reached a verdict Friday, finding HyphaMetrics not guilty of infringing on a pair of Nielsen’s patents. Nielsen, a measurement and adtech giant, previously filed two lawsuits against HyphaMetrics, a competitor in the measurement and data space. One of the lawsuits came in February 2023, and another came

Which SEO Jobs AI Will Reshape & Which Might Disappear

You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s

AI’s big bang effect means marketing must evolve or die

Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency BANG. All eyes and money turn to AI with profound optimism BANG. AI introduces us to its agentic minions (who never sleep or

10 Procreate art secrets that will improve your creativity

Procreate on iPad isn’t just easy to use, it’s been crafted for artists, by artists. With silky-smooth Apple Pencil support, intuitive gesture controls, and the kind of real-time responsiveness that desktop apps can only dream of, this pocket-sized powerhouse is more than just one of the best drawing apps on iPad. To help you get

5 Ways To Prove The Real Value Of SEO In The AI Era

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means

Butler/Till has carved out some unique disciplines

If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap

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