Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The Parisian artist Antwan Horfee has been collecting and curating for 15 years. His mind seems naturally suited to collection, bringing together worlds of cultural ethnographies with his unique methods. While he says he used to have a tendency towards distraction which made focusing difficult, there was a silver lining: “When I started to be
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Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large digital/search agencies, one of which was acquired by Ogilvy, Bill has now moved into consulting focused on repositioning search to leverage marketing for shareholder growth.
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Fox News finished primetime with barely 3 million viewers, as the summer doldrums and a slower news cycle affected cable news viewership. MSNBC finished in second place in total viewers and in the primetime Adults 25-54 demo. CNN finished as the No. 2 network in the demo during total day. 25-54 Demographic (Live+SD x 1,000)
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In this workshop, I’ll guide you through my character creation process, from drawing the initial sketch to finalising the rendered artwork. We’ll start by exploring different poses to find the most dynamic and engaging silhouette, and then refine our sketch, with the focus on clear, expressive line work that helps to convey personality and movement.
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Reddit is investing heavily in search, with CEO Steve Huffman announcing plans to position the platform as a destination for people seeking answers online. In its Q2 shareholder letter, Reddit revealed that more than 70 million people now use its on-platform search each week. Its AI-powered Reddit Answers feature is also gaining traction, reaching 6
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In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. It’s not another survey. It’s not a persona profile. It’s about understanding the customer’s day-to-day experience —
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You’re still doing amazing. By the sounds of it, you’re doing a lot. Not only does it seem like you’re great at your day job, but you also have a passion in music that aligns and clearly brings you joy. That is already a big win. There’s a few things I’d suggest. How much of
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Google recently fixed a bug that enabled anyone to anonymously use an official Google tool to remove any URL from Google search and get away with it. The tool had the potential to be used to devastate competitor rankings by removing their URLs completely from Google’s index. The bug was known by Google since 2023
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American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this
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We’ve seen some wild brand collabs over the years, but perhaps not one quite as kitsch as this kawaii Monopoly board. Following his recent appearance at Comic-Con in San Diego to celebrate Tokidoki’s 20th anniversary, the Italian artist and designer Simone Legno has put his brand’s stamp on the classic real estate investing game. What
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Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance tracking that affects SEO audits and ranking signals. Starting with Chrome 139, developers can opt into an origin trial for the Soft Navigations API. This enables measurement of metrics like
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Fox News’ Gutfeld! joined The Five as the only Fox News shows with over 3 million total viewers. It bested Jesse Watters Primetime, which is typically the network’s highest-rated primetime show. CNN NewsNight with Abby Phillip was the network’s top show in total viewers and the Adults 25-54 demo. MSNBC’s top show in total viewers
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Ryan C. Brown’s paintings take place in the very moment that the lamp posts turn on – you know that magical moment. Just before it gets too dark, the amber lights flicker on to hem the paths and leak into alleyways. In these paintings, Ryan creates a curious character study of evening dog walks and
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Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously going to end support entirely, but after receiving feedback, they decided to continue support for a limited group of shortened URLs. Google URL Shortener
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Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard to grasp. It’s vague — a bit like beauty. We may not define it precisely, but we recognize it when we encounter it. We’re
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It is a fact universally acknowledged that a young creative, in possession of a new laptop, must be in want of more USB ports. And a dock provides exactly that. The need becomes even more pressing when it comes to the latest USB-C ports on the market, Thunderbolt 5. Faced with such an unstoppable torrent
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Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that
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Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like
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Paul&Thomas is a dynamic studio hailing from Rennes, consisting of Paul Faure and Thomas Hanus. Both with a background in graphic design, the pair met while studying at the prestigious ENSBA Lyon, and their journeys merged again after meeting by chance: “We lost contact but ended up unintentionally sharing a workspace in Rennes,” Paul tells
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The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month of June (July’s statistics aren’t out yet). The breakout star this year is an e-commerce platform, which is notable because shopping sites generally have poor performance due to the heavy JavaScript and image loads necessary
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