Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
Read More
The Corporation for Public Broadcasting has indicated that it will soon shut down its operations after nearly 60 years due to the loss of federal funding. Nearly $1.1 billion in funding will be lost, which prompted the shutdown, affecting PBS and NPR’s local member stations. These broadcasters rely on federal support to fund their operations.
Read More
Trump Jr. has hopped on the American Eagle bandwagon, flexing a picture of his “great genes” in the form of an AI image of his father, Donald Trump. Mimicking Sydney Sweeney’s sultry side on pose, the bizarre parody doesn’t quite capture the same sexual allure as her controversial American Eagle ad, but you can’t deny
Read More
New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery. We’ve entered an era of machine-led discovery, where AI systems aggregate, summarize, and contextualize content across multiple platforms. Users today no longer follow a linear journey from keyword to
Read More
CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, the measurement nuances that come with it and the wrinkle of humanizing services or tech products through great creative. You can understand why B2B brands have been slow to integrate CTV
Read MoreIn the final episode of season one, SuprOrdinary sets out to master one of the most unruly artistic mediums known to mankind… pancake batter. Expect meltdowns (emotional, not butter-based), a life lesson on how to ignore your inner critic, and far too much whisking. SuprOrdinary is presented by It’s Nice That in association with BUCK.
Read More
OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The company confirms it has disabled the toggle that enabled shared chats to be “discoverable” by search engines and is working to remove existing indexed links. Shared Chats Were “Short-Lived Experiment” When users shared a ChatGPT
Read More
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable
Read More
Leaps in AI creative tech come so thick and fast these days that it can be hard to make them sound exciting any more, but Adobe‘s found a clever approach to promote the latest updates to its Firefly AI Video Model and to try to get artists on board. It’s launched a campaign that invites
Read More
Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time tools like IndexNow offer faster updates, Bing says accurate lastmod values help keep content discoverable, especially on frequently updated or large-scale sites. Bing Prioritizes lastmod
Read More
Nearly a year and a half after United Talent Agency accused one of media’s most heralded dealmakers, Michael Kassan, of misappropriating nearly $1 million in business funds for personal use, the two parties are putting an end to their legal drama. “UTA and Michael Kassan have agreed to amicably end their dispute,” a UTA spokesperson
Read More
Charles Auguste’s practice, initially fed by a focus on physical disciplines like parkour, brings together visual arts and direction alongside performance. “The essence of my work lies in a co-creative relationship between the body and space”, seeking to “de-automate systems and places that are fixed in their primary function”, in Charles’ words. In interface with
Read More
How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience. Over the past few months, many CMOs I’ve spoken with, as
Read More
Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. The July release brings major improvements to the email designer Marketo introduced at the start of 2025, the tool’s API infrastructure and administrative tools. There are also several important deprecation
Read More
If you’re a student that’s getting ready to go back to school, and you want a brand new Apple product for your studies, time was there was only one option: make the most of the Apple student discount directly from Apple. And that is still a great idea – you can get $100 off the
Read More
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads
Read More
More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check. The usual suspects showed up — publishers,
Read More
We’re finally back! We’ve spent the summer cooking up a corker line-up just for you. Come and complete your summer of creative inspiration at EartH Hackney for our September Nicer Tuesdays in London. At this month’s event, you can expect talks from An Chen, an artist and designer reflecting on the importance of staying true
Read More
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six
Read More
Yes, this Sydney Sweeney x American Eagle campaign is blowing up across media and social media, snagging headlines left and right. Clearly, they didn’t sufficiently test the copy (among other things), and yet their stock price has surged despite the scandal. Which is going to lead some folks to claim all PR is good PR…
Read More
Sony’s recent lawsuit against Tencent’s Polaris Quest studio over the game Light of Motiram, for similarities to the Horizon franchise, reads like a bizarre déjà vu moment for me, and I think for many gamers. And it speaks to a deeper issue with games and creativity. The claim? That Tencent’s new open-world, but unreleased, adventure
Read MoreFor more professional opportunities join our newsletter.
