Publishers try to keep AI out while letting reality in

July 31, 2025

Publishers try to keep AI out while letting reality in

More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check. The usual suspects showed up — publishers,

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Published by digiday.com