Is it time for retail media networks to think beyond the ads?

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are

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Published by martech.org