Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Paris-based comic book author Louise Laborie’s illustrated worlds ooze with quiet sadness. The creator of the graphic novels Rock‘n’roll Suicide and Morgane Fox is an expert in adapting a familiar, cozy melancholic Americana through neon light spilling out onto streets and headlights twinkling like firebugs on a vast, dark highway. It’s all down to the
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This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic
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This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new World Cup playbook The World Cup used to be a guaranteed search traffic bonanza for publishers. In the age of AI
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Father’s Day gifts can often fall into the same boring and bland categories – slippers, a new mug, a whimsical BBQ apron, a screwdriver set, blah blah. But if you want to get your tech-savvy dad something he might actually use, let me introduce you to TourBox. This company specialises in custom software controllers designed
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The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how organic results are ranked and another covering search data portability. Under the fair ranking requirement, Google must rank organic results using objective and non-discriminatory criteria, including in AI Overviews, but not sponsored results. It also
Read MoreCars have been one of the recurring themes throughout my illustration career. Whether I’m creating artwork for a luxury car show on the shores of Lake Como or visualising emerging technologies such as hydrogen-powered vehicles and clean energy infrastructure, it’s a subject I never tire of exploring. Here is a selection of automotive illustrations from
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No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results,
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Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system built to simplify how businesses manage the customer lifecycle, from acquisition to prospect engagement, to driving conversion and
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The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept underpinning the new brand, which Nari calls the “Trending Chisel”. Lauren explains: “We became interested in how culture moves through emphasis, highlights and fragments of conversation, and wanted to translate that behaviour directly into the wordmark and
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Microsoft is adding four new features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All four are beginning to roll out globally. Three of the features were previewed at SEO Week. This is the official preview rollout. What’s New Citation Share shows your site’s percentage of all citations
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Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more Fox + Roku Well, that’s one way to modernize an advertising business. In acquiring Roku, Fox stands to shore up two of its biggest weaknesses in today’s TV – and increasingly streaming – ad market: a dearth of first-party data and a fledgling
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Epic has slowly been integrating AI for some time now, but for many creatives, it’s still a touchy subject. From scepticism to outright hatred, many have continued to express their dislike for the game company’s embrace of AI tools, despite Epic’s positive transparency around the controversial topic. Doubling down despite the backlash, Epic recently shared
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Most SEO teams already use AI to write content. Almost none of them can explain the system behind it. In a recent SEJ webinar, Darrell Tyler, Senior Manager of Organic Growth at CallRail, shared a stat from his own conversations across the industry: roughly 85% of the SEOs he talks to use AI for content,
Read MoreADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards. For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]
Read MoreGini Dietrich reveals the 4 metrics that matter for AI visibility in 2026—and why impressions, reach, and AVEs won’t survive your next budget meeting. The post The 4 PR and Marketing Metrics that Matter for AI Visibility first appeared on Spin Sucks.
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If you run a small merchant business and you have been searching for “agentic commerce protocol specification for small merchants,” you are looking for the wrong document. The right answer lives in your platform admin panel rather than in the spec. Agentic commerce protocols, ACP from OpenAI and Stripe, and UCP from Google and Shopify,
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Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about year one and a little less sure about year three. This is where a successful pilot turns into technical and operational debt. The agentic commerce pitches start to blur together.
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Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast: Automation isn’t detracting from design thinking. It’s taking away design time. It’s changing how design is delivered. Our power has always been in the ability to curate. We used to print everything in the studio, put it up on a wall and critique
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This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI
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Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. On at least one afternoon she intends to disappear — onto her balcony, alone, with a glass of wine and
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