Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Adobe has just announced a sweeping set of updates across Creative Cloud, and if you’re a photographer, video editor, or designer, you’ll want to know about them. Rolling out this week, these innovations are squarely focused on cutting out the friction of editing, giving you more time to create. From AI-powered video generation inside Lightroom
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Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with
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Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company’s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across channels, including live chat, email,
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SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a reputation task, and the focus is on the quantitative data (number of
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Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t necessarily hurt TikTok, said Isobel
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Q&A with Steve Fachiri and Tracey Day of Harvey Lloyd Screens and Owen Gildersleeve, curator of 50 Years of Print. It’s Nice That (INT): To start – I’d love to hear a bit about your personal connections to Harvey Lloyd Studio, Owen? This isn’t the first show you’ve all worked on together – you previously
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Google revealed at I/O 2026 that AI Overviews now has more than 2.5 billion monthly active users. What it did not reveal is how those users actually behave once an Overview appears. New data from GWI, the consumer research firm whose surveys represent 3 billion individuals globally, fills that gap – and the findings challenge
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Brands celebrated the New York Knicks’ improbable run to glory, after the team won their first NBA championship in 53 years on Saturday. As fans reveled on the streets of New York City, Nike captured the emotion of the historic moment with an ode to the Knicks and the New Yorkers who back them. Brands
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For me, indie game Motorslice is one of the year’s sleeper success stories. It has a visual design that feels familiar, but with the confidence to do more than just replicate; it’s partly a love letter to brutalist megastructures, but also a nostalgic nod to some of the 3D action games, from Shadow of the
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Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback.
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If you’re reviewing a year of AI activity and still feel like nothing meaningful changed, you’re not alone. Many companies are measuring activity rather than building a strategy. That distinction matters because it is the difference between scattered experimentation and durable advantage. You can spend real money, create real internal excitement, and still be no
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Stripe launched Projects on April 30, 2026, a commerce protocol that lets AI agents create accounts, buy domains, upgrade plans, and deploy infrastructure on behalf of human owners. Cloudflare, Vercel, and Netlify shipped as launch partners. The protocol runs in parallel to Stripe’s existing Agentic Commerce Protocol, which handles retail commerce. Together, the two protocols
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Accenture’s acquisition of Whalar has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the model is under pressure from
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The series first started with Priscilla photographing some friends of hers, and she soon knew it had more potential. She showed the work to friend and fellow art director Valentine Etievant who was keen for Priscilla to expand on the project and for the pair to eventually collaborate on a photobook together. “From this point,
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Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. Information agents in Search are now available in all AI Mode
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As the undisputed Queen of Pop returns to the dance floor with her upcoming 15th studio album, Confessions II, Absolut has added Madonna to its long list of celebrated artistic collaborators. Inspired by Absolut Vodka’s long-running “Absolut Perfection” campaign, which reimagines its bottle silhouette, “Absolut Icon” reframes the brand’s signature design through the lens of
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Anna Öhrling is the co-founder and CEO of Onward, an impact agency guided by sustainability. social impact and storytelling. With a background in advertising, Anna led sustainability strategy at Revolt, working with big brands including Mars, L’Oréal and Danone, before co-founding Onward in 2025. With a passion for balancing commercial creativity with genuine impact, Anna
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Google is complying with a new law in Tennessee that makes it accountable to small businesses in the event of blacklisting from search results or having their reviews removed. The new law is part of a broader societal concern about big tech monopolies that could harm small businesses. Google published guidelines specific to Tennessee businesses
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Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The early phase of AI adoption was defined by pilots, productivity gains, and tool exploration. Those efforts helped organizations learn about the burgeoning technology, but they also created a new challenge:
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Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull up-to-date information from the web and generate answers on virtually any topic. And it’s built into Spotlight on iPad and Mac, where people already type questions. The press releases don’t
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