Studio Nari wordmark gives Threads a voice of its own

The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept underpinning the new brand, which Nari calls the “Trending Chisel”. Lauren explains: “We became interested in how culture moves through emphasis, highlights and fragments of conversation, and wanted to translate that behaviour directly into the wordmark and

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Published by itsnicethat.com