Future of TV Briefing: Fox finds its programmatic identify in Roku

Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more Fox + Roku Well, that’s one way to modernize an advertising business. In acquiring Roku, Fox stands to shore up two of its biggest weaknesses in today’s TV – and increasingly streaming – ad market: a dearth of first-party data and a fledgling

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Published by digiday.com