Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion rates to rise, so you give Smart Bidding a heads up and tell it to bid more aggressively during the peak. Optmyzr’s latest study puts
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Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their
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Recently, the internet was ablaze with envy after a woman bumped into actor Mads Mikkelsen while celebrating her birthday. Sharing the celebrity snap online, she noted that Mads was celebrating his 60th – a coincidence that sounded too good to be true. Well, that’s because it was, and AI is to blame. Whether we like
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OpenAI launched shopping research in ChatGPT, a feature that creates personalized buyer’s guides by researching products across the web. The tool is rolling out today on mobile and web for logged-in users on Free, Go, Plus, and Pro plans. The company is offering nearly unlimited usage through the holidays. What’s New Shopping research works differently
Read MoreWe arm you with all the numbers you need for the week ahead. Source
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Where some photos show familiar dusty green carpets and smoke stained curtains, the next presents another type of common American interior – a room stacked with rifles. Nadia’s confronting approach is no better represented than through weaponry; one standout image shows a handsome knife decorated with an American flag grip – cultural history and the
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The European Commission has proposed a “Digital Omnibus” package that would relax parts of the GDPR, the AI Act, and Europe’s cookie rules in the name of competitiveness and simplification. If you work with EU traffic or rely on European data for analytics, advertising, or AI features, it’s worth tracking this proposal even though nothing
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Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video game studio head chimed in to note that younger audiences are already using this stuff. And TikTok added more fuel by confirming its testing controls that lets users adjust the
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It may seem crazy to be talking seriously about children’s brand expectations, but as Gen Z edge towards thirty and the first wave of Gen Alpha hit fifteen, their entry into adulthood is rolling in fast and with that, an evolving P.O.V. Every generation arrives with its own cultural wiring, but Gen Alpha is the
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Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12.00 per share, describing Semrush as a “leading brand visibility platform.” The acquisition brings a widely used SEO platform under Adobe’s Digital Experience umbrella. The
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Top of the Ticker: Fox News and Palantir have struck an AI deal, leading to the creation of custom AI newsroom tools for the network’s journalists. The partnership, which has been ongoing for the past year, grants Palantir broad access to Fox News Media’s workflow to facilitate the AI transformation, without the media company giving
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The Paris-Based art director and graphic designer Brodie Kaman works primarily within the music industry where pairs moments of visual distress and deconstruction with fine detail. Nine Inch Nails, Lady Gaga, and Don Toliver, among others, are the latest to receive his gritty stylistic touch. Brodie’s graphic world is built upon the pillars of collaboration
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The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing evolution of SEO in the age of generative AI. Adobe’s purchase comes at a time of AI-driven uncertainty and may be a sign of the importance of data for helping businesses and marketers who are
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This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about affording gifts — yet total retail sales are expected to hit an all-time high. On the one hand, sentiment surveys paint a picture of a financially strained shopper. Nearly half of Americans (47%)
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Some think it’s been a difficult time for animation of late, but perhaps it’s more a period of change and renewal. Although major new IPs from giants like Disney and Pixar did badly at the box office, surprise hits – like KPop Demon Hunters becoming Netflix’s most-streamed show ever – demonstrate a strong appetite for
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Ecommerce demand doesn’t rise and fall in a straight line throughout the years. It can build gradually, spike hard, stall, or drop with little-to-no warning. During peak shopping periods like Black Friday, Cyber Monday, Prime Day(s), Back-to-School, these swings become even more intense. For PPC marketers, that volatility affects far more than just traffic or
Read MoreAs the final part of a strategic review, Asos is tapping into social, influencers and new digital product offerings to “re-engage” customers. Source
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Martha Naranjo Sandoval’s new photobook has an intriguing title: Small Death. The two words, when placed together, are loaded with meaning and potential interpretation, something the photographer intended. “I wanted a title that was not static and pointed at different things – petite mort, muerte chiquita,” Martha says. “But to me it also alludes to
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Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine Journal.
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To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands find and work with creators. The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story. Agentio
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