What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM

Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion rates to rise, so you give Smart Bidding a heads up and tell it to bid more aggressively during the peak. Optmyzr’s latest study puts

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Published by searchenginejournal.com