Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences.
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Alien is an ongoing series I began in 2020, using a modified camera that allows me to capture both the infrared spectrum & visible light within one picture. The result: familiar landscapes are alienated through infrared (IR)-induced color shifting. For the third chapter of this series, I traveled further north to the Austerdalsbreen Glacier, located in
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This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how much it costs for a guest post on someone’s site (it probably never should’ve been). It’s about providing resources, data, & information that people want
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In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become
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Before determining it’s content, the first step in developing any of Booklook’s issues is a hell of a lot of research into folding. Anouk always brings one central question to this stage of the next issues development: “How can I design a three dimensional object, starting from a flat sheet of paper or textile, using
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Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%),
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March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet. Today, during a press conference on the upcoming 2026 NCAA Men’s Basketball Tournament, CBS Sports and TNT Sports executives discussed the tournament’s ad sales, saying demand was high and that live sports continue to make an impression on viewers. However, though
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KPop Demon Hunters has taken the world by storm, quickly becoming Netflix’s most-streamed film of all time. With its stunning animation and addictive soundtrack, this unexpected hit has had an explosive influence on pop culture, from viral TikTok sounds to endless merchandise. Speaking to fans of all ages, it’s no surprise KPop Demon Hunters is
Read MoreMeasure your PESO Model® OS without losing your mind: choose a 90-day outcome, track proof (not activity), and tell an outcome story that leaders will love. The post Measuring the PESO Model® Without Losing Your Mind first appeared on Spin Sucks.
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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is
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If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance marketers. Somewhere along the way, someone added “AI” to everyone’s job description and called it a day. Now, we’re entering the era of the full-stack marketer. From where
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The beginning of a new chapter for Chinese Australians Over the past couple of years, the world has witnessed a horrific rise in anti-Asian sentiment. And amid the negative rhetoric around the origins of the coronavirus, Sydney’s Chinatown was left reeling. An area once buzzing with character and community, was deadly quiet. Decades-old businesses closed,
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The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. That’s why we built SEJ Live. It’s a free, half-day virtual event on March 11 from 12 to
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OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is currently hiring a monetization infrastructure engineer to build its ads systems from the ground up,
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Creative Career Conundrums is a weekly advice column from If You Could Jobs. Each week their selected panel of professionals from the creative industry answers your burning career questions to help you navigate the creative journey. This week’s question: I’m a recent graduate trained in graphic design, but my practice spans across disciplines. During school,
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WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5, 2026, through the official plugin and its GitHub release page. The new version enables authors to generate images from text prompts and receive Notes-based feedback
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The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and confidence to make better decisions. Sign up here. A few months ago, at the Spanish offices of Suntory Beverage where I served as its European CMO, I was presented with a brilliant activation for our
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I follow new music reasonably closely, and I like to think I have a decent sense of what’s out there. So it was a real shock to me when I stumbled across a song called Berghain in November last year… and spent the next three hours completely derailed from whatever I was supposed to be
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A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the authors call “brain fry.” They
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AI has quickly moved to the center of customer experience strategy. Many organizations now see predictive models, AI-driven personalization and unified data platforms as the long-awaited answer to persistent CX challenges. AI introduces real new capabilities. But before we assume it fundamentally changes customer experience, it helps to separate what’s truly new from what remains
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