Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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We’ve already tested you on the best 1920s logos quiz, but what about the best logos from the 1930s? This isn’t just a ‘guess the logo’ quiz, there are plenty of those around, but more of a logo trivia extravaganza. We include questions on everything from the Audi logo to early renderings of the Warner
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An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week
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AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust is not. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60% now use AI tools at least
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Google Maps is launching Ask Maps, a conversational feature powered by Gemini that lets users ask complex questions about locations and receive AI-generated suggestions on a personalized map. The feature is now rolling out in the U.S. and India on Android and iOS, with a desktop version coming soon. What Ask Maps Does Ask Maps lets
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Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending. That much has been clear from conversations with ad execs since the U.S. and Israel attacked Iran. In the second week of the war, the furor has been all about oil and gasoline prices. Neither feels
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A Visual Exploration Into Jazz is a collaboration between DV Studio: designer and director Jay Vaz and motion designer Lawrie Miller – who met in university and have created together for the last ten years – and the filmmaking duo Twin, also known as the Inglis Twins. Featuring UK jazz drummer Mackwood, the short film
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A vulnerability in the Formidable Forms WordPress plugin installed on over 300,000 websites enables unauthenticated attackers to bypass payment verification. The vulnerability affects all versions up to and including 6.28. It makes it possible for attackers to reuse a Stripe payment made for a lower amount to mark a more expensive transaction as paid. Formidable
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ABC World News Tonight with David Muir remained the most-watched newscast in the country with total viewers and the Adults 25-54 demo during the first week of March. The unrest in the Middle East dominated the news cycle this past week. The news viewership benefited WNT, which increased its lead over its fellow timeslot competitors
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Investing in a coffee machine isn’t an easy decision. There are so many swanky ways to procure your morning brew, and I’m definitely guilty of resorting to my handmade drip pot based on pretentious bragging rights alone. While trad coffee brewing methods might be worth the social clout, the convenience of a coffee machine is
Read MoreTL;DR Understanding history helps communicators make smarter decisions, avoid tone-deaf messaging, and craft a stronger communications strategy. By paying attention to past events and cultural context, communicators can better anticipate how messages will be interpreted and avoid repeating mistakes brands have made before. History also reveals patterns—such as how denial, defensiveness, or performative messaging can
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Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of
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We know the pressure of spending more time hunting for the right asset or manually stitching data together than actually marketing. While AI dominates the headlines, its true power isn’t just in “more content.” It’s in what it can subtract. At the March MarTech Conference session, “Say goodbye to busywork by rethinking marketing workflows,” experts
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WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a bugfix release version 6.9.3. Today, WordPress announced another update, version 6.9.4 because not all of the vulnerabilities were adequately addressed. WordPress security firm Wordfence published
Read MoreArtificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better manage the narrative. The company hosted its first “editorial exchange” event in Seattle late last month, where it pitched
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Diogo’s paintings mark a new era in his creative career. Back in 2023, It’s Nice That spoke to Diogo about his graphic design work and his two decade career at the head of some of Lisbon’s most prominent graphic design studios. Designing for Festival Iminente and Lux Frágil, Diogo tuned his style to skillfully meet
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tag inside the block). Preview Style Variation Transforms In The Editor Core blocks such as Heading, Image, Paragraph, and Button include built-in style variations. There is now a live preview for style variation transforms, allowing users to see how a style change will look before applying it. The official announcement explains: “Style variation transforms now
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last month, the deal that was supposed to reshape Hollywood fell apart. After a protracted, highly visible bidding war for Warner Bros. Discovery, Netflix ultimately
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Netflix’s live-action One Piece series was a huge hit in 2023, and now it’s back for season 2 – and I can’t wait to watch it. Stretchy pirate Luffy and his loveable gang of straw hats continue their epic voyage for treasure aboard the Going Merry. The original manga series came out in 1997, created
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I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction.
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