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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Ballet and opera institutions need to get radical to stay relevant

The real barrier is perception In my experience working with cultural institutions, the biggest challenge opera houses and ballet companies face is perception. Many people think “it’s not for me”. They imagine it’s elitist, expensive or intimidating. They worry about what to wear, or that they won’t know when to clap. Or they assume it

Search Referral Traffic Down 60% For Small Publishers, Data Shows

Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%,

98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million

Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu, was down around

Epic Dune 3 trailer reveals Timothée Chalamet’s darker, more menacing look

Timothée Chalamet missed out the Best Actor Oscar this week in his role as the hero of Dune 2. Could he have a chance in 2027 with a more villainous performance? No, I’m not referring to his baiting of artists in the opera and ballet worlds, but to his upcoming return as a much transformed

The PESO Model® Was Built for This Moment

TL; DR The PESO Model® did not become less relevant because of AI—it became more necessary. In a world shaped by zero-click discovery, AI summaries, reviews, creator commentary, and fragmented trust signals, marketing can no longer rely on disconnected tactics masquerading as strategy. The modern PESO Model works as an operating system: owned creates the

How Google Profits From Demand You Already Own

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded search distorts performance reporting across

Middle managers are the missing link in AI adoption

Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives? The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from the C-suite and one level

王者荣耀十周年概念设计 :: Behance

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3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults

Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living. Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults. He wrote: “If you are really determined to

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and downward forecasts: a new war, rising oil and gas prices, the return of tariffs and generally slumping

Marvel at the animated alchemy behind Mackenzie Crook’s Small Prophets

INT: How did you eventually make them come to life? Tell us about the process. WA: We were on set shooting with Mackenzie in a shed that had been built in a studio, where we could control the lighting. The actors would act their scenes to empty jars, and we would take shots of jars,

AI Search Barely Cites Syndicated News Or Press Releases

A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as

Facebook Co-Founder Chris Hughes Warns AI Could Harm Workers—Even If It Doesn’t Entirely Replace Them

Artificial intelligence may not eliminate work altogether, but it could still cause deep disruption to workers, according to Facebook co-founder Chris Hughes. At a panel on AI and the future of work alongside economist Simon Johnson, entrepreneur and former presidential candidate Andrew Yang, and AI researcher Rumman Chowdhury, Hughes said he expects AI to have

From Jaguar to HBO: should brands commit to a failed rebrand?

Over the past few years, there’s been an increasing number of failed rebrands as big companies move towards minimalist branding and corporate clean design. I say ‘failed’ with a pinch of salt, as some are not necessarily bad, but attract a vocal crowd of critics rearing to hop on the hate train. In the internet

You’re Not Scaling Content. You’re Scaling Disappointment

Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s ability to assess quality. That if you just publish enough, the numbers will carry you. It never works. It has never worked. And the people

Why connected customer experiences keep failing

Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you their preferences. Then they have to start over when they reach the next department. You know this is broken, so does everyone else. But the question most organizations get

MIXED MEDIA :: Behance

Google Answers Questions About Search Console’s Branded Queries Filter

Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped in to answer them. Google’s branded queries filter is a way to analyze branded search queries that are driving traffic from the search listings. Branded

Ulta Beauty is going to be on TikTok Shop

Ulta Beauty will soon launch on TikTok Shop. “We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman said during Thursday’s earnings call last week. “Next week, we will launch Ulta Beauty on TikTok Shop, where guests can purchase immediately as they engage with content from Ulta Beauty

Lydia Chodosh probes design rules through archiving and cataloguing

“For me, design is about interrogating the process by which knowledge is acquired and transmitted across time,” says the designer Lydia Chodosh. Exploring our use of language, her work is all about uncovering how we accumulate information, a point of interest the designer has developed over her varied interdisciplinary career. Lydia began her journey studying

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