Search Referral Traffic Down 60% For Small Publishers, Data Shows

March 18, 2026

Search Referral Traffic Down 60% For Small Publishers, Data Shows

Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%,

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Published by searchenginejournal.com

Search Referral Traffic Down 60% For Small Publishers, Data Shows | The Gradient