Media Buying Briefing: Is ad marketplace uncertainty the new normal?

March 17, 2026

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and downward forecasts: a new war, rising oil and gas prices, the return of tariffs and generally slumping

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Published by digiday.com