Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds

March 9, 2026

Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds

A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at 26%. A Harvard Business Review article by researchers from Boston Consulting Group and the University of California, Riverside reports that 14% of 1,488 full-time U.S.-based workers surveyed experienced what the authors call “brain fry.” They

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Published by searchenginejournal.com

Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds | The Gradient