B2B Buyers Trust Peers Over AI Chatbots, Report Finds

Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%),

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Published by searchenginejournal.com