Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The retro revival has been running on familiar fuel for years now – mini consoles, pixel art indies, the same SNES and Mega Drive greatest hits doing the rounds – but something slightly left-field is starting to happen, and it doesn’t come from the living room console wars, the battle of Sega and Nintendo, but
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AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity or Gemini? How do you build an AI search reporting framework clients will actually trust? ▶ Watch the on-demand webinar now to get conversion data
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Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The solution is a more systematic approach to building workflows and campaigns. Clogged with a jumble of workflows and drafted, but never published emails, the automation environment
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This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an
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The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this. But day two of Possible gave Digiday the chance to catch up with a handful of executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence,
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While the flimsiness and crisp white nature of the napkins might seem like a cause for trouble when storing, Felipe says it’s actually a pretty easy task – they’re small and thin so don’t take up much space. He stores each one in a number of shoeboxes, divided up and ordered by region. This division
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Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in
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From an expanded holiday Sphere partnership to a live event for The Vampire Lestat, AMC is looking to bring some bite to this year’s upfront. AMC is fresh off a corporate name change, switching from AMC Networks to AMC Global Media. And with that global-facing presence comes new ways for advertisers to get involved with
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Not long ago, this story would have seen the pitchforks come out, as a prominent AI company announcing its backing of a beloved open-source, community-led art sofrware sounds like the kind of bait to get everyone frothing, but the news of Claude AI becoming a patron of Blender doesn’t seem to land in the way
Read More![Earn AI Citations: What Your Content Needs To Look Like [A 4-Article Playbook]](/_next/image?url=https%3A%2F%2Fljteihycyouuqxvznzcd.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2F3-979-640x336.png&w=3840&q=75)
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within the past year. Originality wins.
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MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine
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A logo with warmth is the thread between brand order and ease. Yuanqi Girl brand rebranding— from yoga wear to everyday style, making movement a small act of self-care. The refresh in two words: restrained, effortless. The logotype follows yoga’s natural curves — no force, just comfort. Packaging in corrugated + recycled neon color, balancing
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BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI
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Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework. In practice, that means software is autonomously purchasing ad inventory directly from publishers, bypassing the ad tech middlemen that Omnicom says cream
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Located in a building that would be of particular interest to most architects, the National Institute of Architecture sits in a vacant central post office in Kaunas that is now a Unesco World Heritage-listed site of interwar architecture, preserved for public use. Immediately taken by the authentic Lithuanian architectural elements that have been conserved at
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OpenAI’s automated crawl activity is estimated to have roughly tripled after the launch of GPT-5, according to a new analysis from Botify and guest author Chris Long. In Botify’s dataset, OpenAI’s search crawler is now generating more log events than its training crawler. That’s a reversal from the period before GPT-5. Long, co-founder of the
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The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing margin pressure as they navigate tighter budgets, the AI boom, and shifting media supply chain dynamics. “You can’t keep taking money out of the middle, providing a higher level of service in a more complicated
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Amazon’s Gaming Week sale has just begun (April 27 to May 4) and isn’t packed with obvious headline deals, but if you’re into retro game remakes, there’s still plenty worth digging out, especially if you’ve been browsing the best retro game consoles and still need more classic games, renewed with current-gen graphics. Square Enix is
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job
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IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what live content means in the bidstream. The standards body announced new attributes for describing live content, along with an update to substitution macros that improves how pricing and discounts are communicated between
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