The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing margin pressure as they navigate tighter budgets, the AI boom, and shifting media supply chain dynamics. “You can’t keep taking money out of the middle, providing a higher level of service in a more complicated

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Published by adweek.com