AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers

From an expanded holiday Sphere partnership to a live event for The Vampire Lestat, AMC is looking to bring some bite to this year’s upfront. AMC is fresh off a corporate name change, switching from AMC Networks to AMC Global Media. And with that global-facing presence comes new ways for advertisers to get involved with

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Published by adweek.com