Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools
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Blindspot, the former NBC drama, has found a new lease of life on Netflix, propelling to the No. 1 spot in Nielsen’s Top 10 Overall Streaming chart for the week of June 16. This is Blindspot’s second week in the chart, having made its debut during the week of June 9, and finishing only behind
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Painting greyscale images forces you to take a different approach to your digital art process and, it’s usually much harder than painting in full colour. Nevertheless, I think there are two good reasons for giving painting in black and white a go. First, a greyscale image provides flexibility. You can treat it as a stage
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Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been more subtle than game changing. Here are some clues that may explain what happened with this update. Two Search Ranking Related Breakthroughs Although a lot
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For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but immediate expensing. But that logic
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The use of music in Kyle’s short is particularly hilarious – stock, YouTuber-esque music underpins every sad moment with jarringly upbeat vibes, creating a juxtaposition that delivers laughs as well as discomfort. “The muscle bound creator of Behavey Gravy that features in the first part of the film is directly inspired by influencer culture, particularly
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OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing. ChatGPT agent will be available today to Pro subscribers. Plus, and Team subscribers will have access over the next few days while Enterprise
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The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive Anonymous townhall participant It’s one where sellers’ ability to offer granular measurement of ROAS, and decipher
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Wacom MovinkPad 11 specs Display size / res: 11.45-inches / 2200 x 1440Active area: 9.6 x 6.3 inchesSize: 10.5 x 7.2 x 0.3 inchesWeight: 1.3IbColour performance: 16.7 million, sRGB 99%Viewing angle: 170-degreeProcessor: MediaTek Helios G99Memory: 8GBStorage: 128GBConnection: WiFi, Bluetooth 5.2, USB-COS: Android 14Stylus: Pro Pen 3, 8,192 pressure levels, 60-degree tiltMulti-touch: 10 fingersBattery: 7700 mAhCamera:
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A former Google Search engineer is betting on the end of traditional SEO, and building tools to help marketers prepare for what comes next. Andrew Yan, who left Google’s search team earlier this year, co-founded Athena, a startup focused on helping brands stay visible in AI-generated responses from tools like ChatGPT and Perplexity. The company
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Nexstar Media Group promoted Dan Lanzano to president of national advertising sales. Lanzano will be responsible for leading all aspects of Nexstar’s national advertising efforts, including the sales teams representing network assets across CW Sports, CW Entertainment, and CW Digital; NewsNation and NewsNationNow.com; Nexstar’s multicast networks, Antenna TV, and Rewind TV; and the company’s political
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INT: On that point, the exhibition doesn’t just focus on musicians, it focuses on the social period as well – the people and places you encountered growing up. What do you think it adds to having these massive stars alongside ‘everyday’ people? DM: I think when you look at the exhibition’s sections ‘Body of Work’,
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Someone asked if showing different content to logged-out users than to logged-in users and to Google via structured data is okay. John’s answer was unequivocal. This is the question that was asked: “Will this markup work for products in a unauthenticated view in where the price is not available to users and they will need
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Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and
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Wondering how to get started in game design? With endless possibilities, it’s one of the most exciting creative fields right now, but getting started can be daunting, not least because of the perceived technical barriers. I’m here to say, go for it. At heart, game design isn’t about technical skills or knowledge of a specific
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Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week earlier. The feature expands on Search Console’s 24-hour performance view, which launched in December. With this new capability, you can compare short-term trends more easily
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Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and
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Whether your win supports something larger or not, there are “more awards now than ever before”, says Pum, “so designers have to be that much more selective where they invest time and money.” Whilst some awarding bodies like Dezeen have introduced new categories for early-career projects and bespoke commissions to cater to small studios, and
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Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all U.S. Search users this week, allows people to request information from multiple businesses with a single query. When searching for services like pet grooming or
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The Estée Lauder Companies has hired Aude Gandon as its first chief digital and marketing officer (CDMO). Effective Aug. 1, she will report to Stéphane de La Faverie, the brand’s president and CEO. Gandon joins from Nestlé, where she held the CDMO title since 2020. Before that, she worked as global brand managing director at
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