Ex-Google Engineer Launches Athena For AI Search Visibility

A former Google Search engineer is betting on the end of traditional SEO, and building tools to help marketers prepare for what comes next. Andrew Yan, who left Google’s search team earlier this year, co-founded Athena, a startup focused on helping brands stay visible in AI-generated responses from tools like ChatGPT and Perplexity. The company

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Published by searchenginejournal.com