Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost a prospective client to a digital marketer whose pitch included a song and dance about AI search visibility. Both discussions highlight a trend in which potential customers want to be assured of positive outcomes and
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Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened
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The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale. Brands and agencies are rapidly adopting AI tools
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The esteemed graphic designer shares an essay and drawings from his legendary 100 Day Project, showing what vital roles routine, practice, observation and dedication play in the creative process.
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I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias, and a lot of what he said still feels as fresh today as it did over a decade ago when he first started promoting this theory. Right now, the search experience is changing more than
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We love a car logo on Creative Bloq, and we know our readers love them too. We’ve recently begun making our own quizzes, and seeing as the car world is rife with trivia, we thought a car logo quiz was in order, with a few extra non-logo questions thrown in for good measure. So, are
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In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted pages out of search results and addressed a common source of confusion around sitelinks. The discussion began with a user question: how can you remove a specific subpage from appearing in Google Search, even if other websites
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The inspiration behind Gabrielle Adam’s bold branding work is usually anything “cheesy, kitsch or fun”, she says. “I’m drawn to big type, lots of colours, and a silly, catchy tone of voice.” Old Americana ads, the kinds of prints and posters you’ll find rummaging in stacks at flea markets, and the movement of illustrations in
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There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links are important. But the need to buy links presupposes that buying them is the only way to acquire them. Links are important, but less important
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In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus. “Production is a big topic right now,” he told analysts on Thursday’s earnings call, signaling a shift
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The best indie game developers can be a rich source of inspiration for anyone hoping to enter a booming creative scene. According to Mordor Intelligence’s Indie Game Market Report, the global indie game market is projected to reach $4.85bn in 2025 and $9.55bn by 2030, with mobile games accounting for half of all revenue. Of
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Perplexity has launched a web browser, Comet, offering users a look at how the company is evolving beyond AI search. While Comet shares familiar traits with Chrome, it introduces a different interface model. One where users can search, navigate, and run agent-like tasks from a single AI-powered environment. A Browser Designed for AI-Native Workflows Comet
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A former local crime reporter said she has found her purpose by teaching inmates how tell the stories behind the crimes they committed. Debra Des Vignes worked as an on-air news reporter in small markets across the country covering crime. But accoridng to a CNN story recently done on her work, she was only scratching
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A master in the art of evoking intense sensations and a cinematic feeling, even through the still frame, the illustrator’s work feels as if it was made for this latest introduction of a meditative and meandering motion. “Movement breathes life into figures and environments; it stretches time, and brings back imperfections that speak to a
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Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around making too many SEO changes because of a patent filed years ago about monitoring frequent SEO updates to catch attempts to manipulate search results, so
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X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public
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AI isn’t going anywhere. Its impact on the creative industries only seems to be growing. Whether you’re embracing AI or are sceptical, or somewhere in-between, we’re here to bring you honest opinions about the technology from the people using it, and share how you can harness it to improve your creative work. With all the
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The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95 percent of the startups will disappear. Others argued that smaller companies will find their niche and that startups may be better positioned to serve user needs. Besmertnik published his thoughts
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As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry. In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” and “Model Content Protocol.” Here’s a
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You might have come across Sergey Isakov’s illustrations if you’ve been reading The New York Times or The New Yorker lately. The illustrators’ textured geometric drawings have rolled out across their digital and physical pages with a playful and wondrous sense of movement to every scene. Inviting us to lean in and explore every detail,
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