Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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One of the biggest advantages Apple has in the laptop market is that it controls both its hardware and software. It could be one reason why its MacBooks ride so high as the best laptops for graphic design, and it’s not something that any other major player can claim apart from Microsoft. In the Surface
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In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on SEO, others can directly influence how search engines interpret and rank content. Here’s what matters and what doesn’t. Class Names Don’t Matter For Rankings One
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Political, electoral, and social issue ads will no longer be served on Meta-owned platforms in the European Union, starting in October. The parent company of Facebook and Instagram is complying with the Transparency and Targeting of Political Advertising regulation that is set to take effect Oct. 10, requiring tech companies to clearly label political advertising
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No one has quite a style like the New York based illustrator Ard Su, who’s been commissioned by the likes of Apple and Adidas, and has graced the pages of The New Yorker, The New York Times, Bloomberg Businessweek, The Washington Post and The Hollywood Reporter with brilliant images that strike an unique blend of
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Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search
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AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps. Each
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Samsung may have just announced its latest Galaxy Watch 8 series, but that only means that its current Watch 7 model is even more affordable – with $100 off right now over at Amazon. This is great news for students who don’t need the latest-edition tech, and as a graduate myself, I can tell you
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Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a
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Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn’t new, the digital nature of watching an ad
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Iosif Abaab is inspired by all things colourful, shiny, plastic and artificial. Not really a proponent of the rather stale ‘less is more’ theory, the 3D designer spends hours decking out his weird and wonderful creations, “obsessively adding more and more details”, he shares, “I like creating overstimulating visuals.” A lot of the hyperreal glossy
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Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related links together based on the intent behind your query. What Is Web Guide? Web Guide replaces the traditional list of search results with AI-generated clusters.
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TikTok, which is currently operating in the U.S. courtesy of a third 90-day deadline extension, is still facing an uncertain operational future. The social media application’s availability beyond the Sept. 17 deadline extension was thrown into more doubt after Commerce Secretary Howard Lutnick’s latest remarks Thursday. In an interview with CNBC’s Squawk on the Street,
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Ben Langsfeld is chief design officer at BUCK, a global creative company merging art, design, and technology to bring brands to life. Shaped by visual storytelling, Ben works in a variety of disciplines to push the boundaries of creative innovation. Across his career, he has worked with iconic brands such as BBC, Pepsi, Apple and
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The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing. Cherry Prommawin opened by walking us through how Google parses HTML and highlights the key stages in indexing: HTML parsing Rendering and JavaScript execution Deduplication Feature
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In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media and AI privacy products at Cloudflare, to discuss the evolution of content creation and AI in today’s dynamic environment. We explore the critical role of playbooks in navigating change, the
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“I see philosophy and psychology as a way to curb the utter absurdity that is life,” says Hanneke Rozemuller, an illustrator from a rural village in the north of the Netherlands who creates textural images that make sense of life. Each of Hanneke’s illustrations features the detachment of selves, allowing her figures to float through
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When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has
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Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on. While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on
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The announcement of Clive Barker’s Hellraiser: Revival, made using Unreal Engine 5, signals we’re having a horror game renaissance. There’s a reason Hellraiser’s Cenobites have endured; they weren’t born to be slashers or jump-scare dead-ends despite first stalking our nightmares when Freddy Krueger was playfully turning our beds into blenders. The Cenobites were designed, crafted
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Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions
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