Outsmarting entropy: Shipping beyond the playbook

July 24, 2025

Outsmarting entropy: Shipping beyond the playbook

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media and AI privacy products at Cloudflare, to discuss the evolution of content creation and AI in today’s dynamic environment. We explore the critical role of playbooks in navigating change, the

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Published by martech.org