“Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld

July 24, 2025

“Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld

Ben Langsfeld is chief design officer at BUCK, a global creative company merging art, design, and technology to bring brands to life. Shaped by visual storytelling, Ben works in a variety of disciplines to push the boundaries of creative innovation. Across his career, he has worked with iconic brands such as BBC, Pepsi, Apple and

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“Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld | The Gradient