Google Discusses If It’s Okay To Make Changes For SEO Purposes

July 19, 2025

Google Discusses If It’s Okay To Make Changes For SEO Purposes

Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around making too many SEO changes because of a patent filed years ago about monitoring frequent SEO updates to catch attempts to manipulate search results, so

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Published by searchenginejournal.com

Google Discusses If It’s Okay To Make Changes For SEO Purposes | The Gradient