Streaming will attract half of all upfront ad dollars this year

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive Anonymous townhall participant It’s one where sellers’ ability to offer granular measurement of ROAS, and decipher

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Published by digiday.com