Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in
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Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses and mid-market brands. The deal
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In this month’s ImagineFX we teach you how to turn your ideas into speed painting sessions, as well as show you how to level up your own art with tutorials, sketchbooks and more. Read on below to see all the major articles waiting for you this month. Get yours now! To bag your copy head
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Since AI Overviews launched, search and publishing professionals have been paying close attention to how AI companies should handle the content used to train their models. Google has now shared its stance. It emphasizes fair use and provides options for opting out, while also highlighting paid agreements for specific situations. In a policy paper published
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Comcast is spinning off NBCUniversal, and the TV industry has questions. The company’s tax-free spin-off of NBCU, announced on Monday and expected to take a year to complete, creates two separate companies: Comcast will continue to focus on its core technology businesses, while NBCU will focus on media and entertainment. In announcing the separation, Brian
Read MoreA curated selection of cover illustrations created for The Lancet Infectious Diseases, one of the world’s leading medical journals, covering the first half of 2026. Each illustration turns complex scientific research into clear, visual stories ? transforming clinical findings and global health topics into symbolic, easy-to-read imagery.
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Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution
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Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements and consent limitations make granular customer data harder to access and use. At the same time, marketing teams are under pressure to move faster, personalize
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Moldovan-born visual artist and illustrator Ana Terral understands your pain. Chapped lips, blisters on the back of heels, bite marks, pin-pricks, sun-burns (and those annoying tan lines). Using alcohol markers on very thin, slightly beige paper, her pink palettes look soft and watery, a delicate mix between felt-tip on wet paper and the ethereality of
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Most of what gets written about AI and marketing this year reads like a warning label. Two new reports published this month make the opposite case: AI is unlocking inventory and content opportunities that were previously invisible or undervalued, and there’s now data to prove it. One comes from the video advertising side. The other
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Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single
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Blake Byun is a freelance Illustrator from South Korea with a deep passion for bringing characters to life. Her focus is on creating narrative-driven illustrations with dramatic lighting and dynamic compositions using Photoshop (see our guides to the best digital art software and the best drawing tablets. Below, Blake talks us through four examples of
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Google’s VP of Search, Liz Reid, sat down for an interview where she talked about the relationship between Google and publishers. When asked what the new rules are for showing up in AI search, she said that publishers need to publish content that people actually want to read. Google Says Publisher Traffic Loss Is Not
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This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK House Cannes Lions panel co-hosted with Seedtag, industry leaders discussed how to look beyond static data points to capture the fleeting emotions, immediate motivations, and
Read MoreWork.out is a modern and dynamic sports coaching company made up of 5 passionate professionals. Brand identity : Logotype, Characters design, Stationary (Business cards, Letterhead, envelope), Wrapping paper & Package Packaging for the 5 products : L-Glutamine & Protein packs, Drive+, Punch +, Avea +, Boost+, Gh+, Can Packaging Design Motion design : Advertising animation
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Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and
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One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my Honors Marketing students at the University of Missouri-St. Louis. This semester was no exception, with students creating marketing plans for organizations across fintech, healthcare, retail, and manufacturing. As
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The Madrid-based graphic designer David Heofs sits at an interesting creative crossroads, straddling both graphic design and production. In 2010, he founded Bandiz, a creative studio dedicated to contemporary music, producing films, music videos and commercial work alongside graphic design within the same space – be it album artwork, posters or artist identities. Mirroring the
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Google has moved “computer use” from a specialized model into Google Gemini 3.5 Flash, making agent-style control of browsers, apps, and desktop workflows a built-in capability instead of a separate product. That means Gemini can now see and interact with user interfaces, reason about what’s on a computer screen, and take direct actions. A Google
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Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans. In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory across Twitch, Amazon Music, Fire
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