Retailers believe shopper data can help prove TV ads lead to sales

Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses and mid-market brands. The deal

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Published by digiday.com