When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK House Cannes Lions panel co-hosted with Seedtag, industry leaders discussed how to look beyond static data points to capture the fleeting emotions, immediate motivations, and

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Published by adweek.com