Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
Read More
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this one tells you which pages
Read More
Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work. The company says Athena brings together data, identity and
Read More
Building Together Building Common Ground is a collective of three studios spanning design, community engagement, and project realization, united by a shared commitment to rural places and the people who live in them. Their work sits at the intersection of planning, construction, and community-building, creating resilient infrastructure that reflects the specific character of the places
Read More
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do you become a trusted source for AI citations? Can you intentionally influence AI search outputs? Yes, you can. In this on-demand webinar, you can gain
Read More
The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces. And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign management teams to consider a
Read More
As well as getting to know the culture of this new unit and overall on boarding, have they gone through the house style with clients? By that, I mean walking through each account and the clients’ expectations. That includes certain points they value and want to see in all of your pitches. My first port
Read More
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags The person asking the question
Read More
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s lineup days before it
Read More
Penguin Random House’s penguin is about as iconic as it gets. But now a new series of illustrations celebrates the famous bird with a series of other Playful Penguins, who are seen in a variety of situations. The illustrations were created by Matt Blease and show an ensemble cast of penguins skateboarding, jumping and of
Read More
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s constantly self-updating. At Search Engine Journal, as most other publishers have, we’ve experienced considerable drops from
Read More
AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, they’ll replace the need for human SEO analysis entirely. Early experiments suggest otherwise. While AI can assist with technical tasks and even generate usable outputs, it still depends heavily on detailed human input, structured data
Read More
div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStri
Read More
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential
Read More
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed. That’s been a bugaboo for
Read More
The book’s focus slowly became clear: dykes. From this formed a cumulative photo series that would be made over a number of years in collaboration with its subjects — “all of whom self-identify as a dyke or as part of the dyke community”, Emily shares. The final images move fluidly between portraiture and fashion, documenting
Read More
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern is showing up in traditional search results. Google confirmed to The Verge (subscription required) that it’s testing AI-generated headline rewrites in Search. The company described
Read More
The NCAA Women’s Basketball Tournament is putting up big numbers. Ahead of the first round of the women’s tournament on Friday, Disney told ADWEEK that the ad inventory is “well sold,” but there are still some opportunities for advertisers to get involved. This year’s Championship Game, which airs April 5 on ABC, achieved ad rates
Read More
I’ve tried to give DLSS 5 the benefit of the doubt, because on paper, it offers better performance, cleaner images, improved immersion at little cost (aside from needing NVIDIA‘s most expensive GPUs), and that’s been the pitch for every version of DLSS so far, and broadly, it’s always worked to benefit gamers and developers. But
Read More
For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest shift I’ve seen since mobile. And honestly, I think it’s way bigger than that. The internet is undergoing its most significant transformation since it began.
Read More
The February 2026 HubSpot updates bring a mix of long-requested functionality and meaningful improvements to AI-powered tools. Some updates make HubSpot smarter, like prospecting tools that identify buying signals and suggest who to contact. Others finally address long-standing frustrations around campaign attribution, automation and CRM cleanup. There are also several updates focused on usability, making
Read MoreFor more professional opportunities join our newsletter.
