Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Amazon Spring Big Deals Days is in full swing, and with it comes a mighty plethora of audio deals. Depending on your preferences, you might be tempted by the best budget audiophile headphones, but if, like me, you’re looking for something a little simpler, I have the perfect workhorse headphones for you. Meet the Sony
Read MoreAI isn’t breaking your strategy, it’s exposing it. Travis Claytor explains why clarity, consistency, and integration matter more than ever. The post How AI is Exposing Weak Strategies first appeared on Spin Sucks.
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Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and better visibility into where budget is going. The updates include first-party audience exclusions, budget reporting, expanded audience reporting, and placement reporting segmented by network. Read
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It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s office, with rows of filing cabinets and card indexes, spoke to a very different attitude toward data. You kept what you absolutely, positively knew you were going to need
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There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also somehow have less clarity than ever before. Over the past decade, Google’s algorithms and privacy regulations have significantly shifted traditional SEO best practices. SEO has evolved
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BuzzFeed’s future, The Economist Group’s restructuring, and more. Overheard at DPS At the Digiday Publishing Summit in Vail, Colo., this week, publishing execs couldn’t help but lament about search traffic declines, and how this was leading them to try to find new ways to connect with readers and make money. One difference about this year’s
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The people behind Spillll, a queer East and Southeast Asian collective, were once four strangers that found solace and solidarity in home-cooked comforts. This shared interest in food, as well as politics, identity and culture, steered Panita, Hyeda, Mika, Nandal, the publishing groups four co-founders, to team up on an ongoing series of zines on
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Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16% and never recovered. When Google
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Amazon and Dax, the digital audio arm of the U.K. media firm Global Media Group, plan to unveil an audio advertising partnership in the U.K.
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As someone born in 1998, I was shocked to learn recently that CD’s are now considered *gulps* retro. I know, it’s mortifying. I used to have a collection of Hannah Montana, Rihanna, Ne-Yo, and Justin Bieber CDs, which could be absolutely anywhere by now. The good news for those who still collect CDs in 2026
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Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to learn more about the tools,
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Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine
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AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your CMS structured for AI-powered search and answer engines?Can your content be interpreted, reused, and surfaced by machine-driven systems?Is your current tech stack quietly limiting performance in search? Discoverability depends on structured data, flexible architecture, and
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Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream
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Lan has experienced a lot of awe during this new chapter, and so have many others. “There are some people, however, who bristle at the idea of using a machine to create art, and I understand their wariness,” the illustrator says. “They might ask: Why are you using a machine to create art? Why can’t
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Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup
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Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad dollars funneling through retail media networks and the creator economy. ADWEEK first reported that the social media giant was testing a new tool called “product set optimization” earlier this month. With today’s announcement, Meta has
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. What more is there to say about the MacBook Pro at this point? Apple has been knocking it out of the orchard with
Read MoreAI didn’t create shallow thinking. Hustle culture did. Here’s how speed, performative productivity, and AI are reshaping how we read and think. The post Hustle Culture, AI, and the Cost of Shallow Thinking first appeared on Spin Sucks.
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