The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled

Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s lineup days before it

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Published by adweek.com