Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Publishing execs aren’t convinced if — or when — Google Zero will happen, but they’re preparing for the worst anyway: a future where Google search stops driving traffic to their sites, and becomes a destination for information. The threat of this zero-click future feels more real after Google’s last developer conference, where execs announced sweeping,
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You don’t love the work your agency produces and you’re starting to feel like the clock is ticking on finding your way into something new. But hold your horses! In this week’s Creative Career Conundrums Kat Wong explains why its never too late to roll the career dice again.
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Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance
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On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth finance chief in roughly a year. The company said Olmstead will join the The Trade Desk on July 9 and report to CEO Jeff Green. Olmstead’s hire comes as the adtech company looks to steady
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I love me some good speakers. And recently, Edifier have been bringing out a lot of those. I’ve reviewed the S880D MkII just
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Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality
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Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, AI-assembled experiences at scale across channels. Many enterprises are relying on static, channel-specific content. With Contentful on board, Salesforce wants to help these organizations move to dynamic content orchestration
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AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically, and generates an answer. The
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Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom and WPP — but has taken its lumps over the last few years as it tries to stay ahead of
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It’s Nice That (INT): Can you guys introduce Los Campesinos! for anyone in our audience who may not know about you. Gareth Campesino (GC): Depending on who you ask, Los Camp! are either the UK’s first and only emo band, a bastion of principled independence and better than ever, or simply “still going!?”. Whichever way
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Amazon sued Perplexity over its Comet browser shopping on Amazon under user authorization. On March 10, 2026, a federal judge in the Northern District of California issued a preliminary injunction blocking Comet from accessing Amazon’s logged-in pages. Roughly a week later, the Ninth Circuit Court of Appeals paused the injunction pending Perplexity’s appeal. On May
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This week has been another revolving door of chief marketing officer (CMO) hires and departures. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 29. – OpenAI has hired ServiceNow‘s Colin Fleming as CMO for its business unit, a move that signals the company
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Melvin Okoronkwo is a 3D character artist specialising in realistic humans and detailed hair. He enjoys bringing characters to life from concept illustrations using the best 3D modelling software. Below, he explains the inspiration and process behind the strikingly realistic 3D model, Lady Kököchin. “The main inspiration for this piece was the TV show Marco
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Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve
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If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone scrolling competitor social feeds every few days. It feels organized. It feels like staying informed. But watching competitors and understanding what their moves mean are two different jobs. I’ve sat
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Mustafa Suleyman, CEO of Microsoft AI, has predicted that most professional white-collar work will be fully automated by August 2027. Marketing. Accounting. Legal. Project management. He named them. The day before, I’d been reading about Jensen Huang’s commencement address at Carnegie Mellon, where he told 5,800 graduates at one of the country’s top engineering schools
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Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG). For publishers, the cloud platform’s Cortex Knowledge Extensions act as a monetized RAG pipe: a
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In 2001, Trevor Small experienced a brain injury and spent a few weeks in a coma. He stayed in Homerton Hospital in London for two and a half years, doctors told his family that he wasn’t going to make it. Bit by bit, Trevor learned how to walk again, how to wash and dress, how
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The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or experiencing strong interest. Yet, there is reason to believe that WordPress may turn around. Quarterly Declines Since January 2025 W3Techs’ quarterly statistics show WordPress usage holding steady at about 43.0% throughout 2022, followed by a
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This is TVNewser’s basic cable network ranker and cable news report for the week of May 18, 2026. With the approaching Memorial Day holiday weekend, the cable news networks delivered a variety of results during primetime and total day. All three recorded week-to-week gains in either total viewers or the Adults 25-54 demo during primetime,
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