Agentforce needed a content layer, so Salesforce is buying Contentful

Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, AI-assembled experiences at scale across channels. Many enterprises are relying on static, channel-specific content. With Contentful on board, Salesforce wants to help these organizations move to dynamic content orchestration

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Published by martech.org