Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The devil wears Prada, and it seems so does video games designer Hideo Kojima, or at least AI-generated Prada. Following an initial collaboration in Tokyo last year, the creator of Metal Gear and Death Stranding is heading to New York for Prada Mode’s Satellites II at the Hotel Chelsea in June. Coinciding with the Tribeca
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Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height
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B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or search engines. According to a
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Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google carrying more of the journey
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OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. Like
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How do you design youth? Traditionally, the youth is seen as trendy, modern, in front of the curve. For venturethree, the advertising agency behind the Young Vic’s newest identity, youth signifies vitality, a restlessness, forward momentum. In previous identities, the Young Vic, a self-described “disobedient theatre” was characterised by a graffiti-stencil look, communicating a suburban
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Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+ words) have grown sharply, query
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The week leading up to the long Memorial Day holiday weekend was a good one for the three evening news programs, as they finished with no viewership declines in total viewers and the Adults 25-54 demo. For the week of May 18, all three newscasts recorded gains in total viewers, while NBC Nightly News with
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While Amazon trolls us with the announcement of a KPop Demon Hunters AI mockbuster, Netflix is fortunately continuing to bring real animation to its streaming platform. I Am Frankelda, billed as Mexico’s first independent stop-motion feature film, will be available to watch in just two weeks’ time, and the trailer has animation fans captivated already.
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A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage
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Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via Search, Gemini, and AI Overviews, product
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Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. Here’s what matters for you
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Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry, hosted its annual summit this
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Input from advisory board members ensures the MSc CIL programme is moving in lockstep with a world shaped by fast-moving technological innovations pushing forward new demands. What the future of working needs are people who can do what algorithms cannot; bring human storytelling to the heart of strategy. “The role of storytelling is central to
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The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the
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Change is coming to 60 Minutes: CBS News announced the appointment of Nick Bilton as executive producer of the long-running newsmagazine show. The author of two New York Times bestsellers, Bilton was previously a columnist for The New York Times and a special correspondent at Vanity Fair. He is also a filmmaker, having written, directed,
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I’ve been reviewing ergonomic office chairs since Covid 19 so rudely forced me to sit on my spare kitchen chair at home for work. A severe back ache ensued, and I got into office chairs for back pain quick smart. And it wasn’t long before I discovered the Sihoo M18 – the best budget chair
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This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears
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Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It can help you work faster, support ideation, and summarize data. AI tools can draft campaign copy, suggest subject lines, generate content variations, and reveal unexpected patterns. That helps
Read MoreRather than reproducing emotion, I attend to its afterimage: the residue that lingers immediately after an emotional occurrence, before it becomes language. The figures and forms in my paintings fail to acquire fixed identities, remaining deliberately unresolved. This incompleteness is not a lack, but an intentional pause. In this pause, the viewer is invited not
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