Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report frames the findings as building an “Answer Engine” for how buyers discover information across SEO and GenAI answer platforms (ChatGPT, Perplexity, AI search). The authors
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A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then,
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When it comes to audio accessories, Bose is on top. With its elite sound quality and sleek design, their products tick a lot of boxes for me – particularly when it comes to headphones. With Black Friday looming in the distance, there are already some great deals, including $130 off Bose’s QuietComfort Ultra Headphones. While
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Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget
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The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active monthly ad-supported viewers. Credit: Diego Thomazini / Shutterstock Prime Video now reaches an average of more than 315 million ad-supported viewers each month globally, according to figures released by Amazon. The streaming giant introduced advertising in the
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The archival visual threads running through the magazine incluse “a squirting cucumber, an ancient Greek fertility statue, and a young Björn Borg looking at you excitedly, holding a small present,” Merel says. The creative director collaborated with Kees de Klein for these odd yet cohesive images, pulled from his own personal archive, alongside Torbjørn Rødland’s
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A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s worthwhile to use it anymore. The person on Reddit posted: “Google just posted a new update — they’re removing support for some structured data types
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The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach
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Get the SCRIB3D P1 for 40% off today, a bargain for crafters and creatives of all levels.
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Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for achieving brand name mentions at a ubiquitous scale, with the goal of achieving similar ubiquity in AI search results. Tell People About
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IPG reported third quarter 2025 earnings after the market closed on Tuesday evening, with global revenues dropping 5% year over year. The holding company released a 10-Q filing and did not host a call with investors due to its soon-to-close acquisition by Omnicom Group. The Numbers $2.5 billion – Global revenue including billable expenses, a
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Looking to buy a gift for the discerning designer in your life who has everything? Sick of the same old stuff being sold to you on social media? Us too! We hope this gift guide breaks the algorithm and offers some truly different, beautiful, unusual options for your present buying this year. There’s something for
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Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of Meta’s 2024 ad revenue, approximately $16 billion, would come from scam ads and banned goods. Although Meta disagrees with these estimates, the real impact for
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Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and Colorado are among the 12 states that now have laws about handling consumers’ personal information. Despite this,
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Why an ergonomic chair? When it comes to thoughtful gifts, few things say “I care” like all-day comfort. Whether for a gamer, creative professional, or for the work from home hero, an ergonomic chair is more than just a seat, it’s a lifestyle upgrade. Designed to support natural posture and reduce strain, Boulies chairs help
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This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have a seemingly even more opaque challenge these days – how to earn AI citations. While at first glance inclusion in AI answers
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Don Julio tequila. Source: Diageo. Diageo has announced former Tesco boss and marketer Sir Dave Lewis as its incoming CEO, as the drinks giant looks to revive its fortunes. Lewis, who will take the helm of Diageo in January, led Tesco through a turnaround during his tenure as CEO between 2014 and 2020. The supermarket
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Lena Manger, a graphic designer, art director and writer who is based between Berlin and Tokyo, centers her work on emotion that “creates sparks.” Along with her long-term collaborator Patryk Kulig, the duo have worked for the past two years to create stunning design together – a visual identity for Bianco Bianco, a Tokyo creative
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In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment. It is not of intent, but of incentives, timelines, and definitions of success. What should be a collaborative engine for digital
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Reuters is experimenting with using an AI agent to speed up its video production process. This week, Reuters hired its first AI video producer to, in part, help oversee the initiative. Typically, Reuters’ newsroom has used AI technology to accelerate its text-based workflows. But Rob Lang, newsroom AI editor at Reuters, said he saw an
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